The expert of marketing games, the end-to-end Digital Marketing Platform for any level of businesses.
Enterprise Needs
END-TO-END Marketing Company’s Lifecycle
Dividing the company's lifecycle into more detailed stages can provide a clearer roadmap for marketing activities. Here's a refined model with seven stages, each with specific marketing strategies tailored to the business's needs at that level:
Ideation and Concept Development
Focus: Concept validation and market feasibility.
Marketing Activities
- Idea Validation: Conduct feasibility studies and initial market surveys.
- Early Research: Reach industry experts for insights and support.
- Prototyping: Create prototypes or MVPs and gather feedback.
Seed Stage
Focus: Initial setup and preparation for launch.
Marketing Activities
- Early Branding: Develop preliminary branding and messaging.
- Website Launch: Create an initial professional website.
- Pre-Launch Marketing: Develop teasers and online presence for launch announcements.
Startup Stage
Focus: Product launch and gaining initial traction.
Marketing Activities
- Product Launch: Execute a well-planned product launch campaign.
- Content Creation: Develop promotional content.
- Social Media Marketing: Actively engage with the audience on social media platforms.
Early Growth Stage
Focus: Expanding customer base and refining offerings.
Marketing Activities
- Targeted Advertising: Use data-driven ads to attract new customers.
- Customer Feedback: Collect and analyze feedback for product improvements.
- Media Outreach: Increase media visibility for broader coverage.
Growth Stage
Focus: Scaling operations and marketing efforts.
Marketing Activities
- SEO: Optimize for search engines to increase visibility.
- Strategic Partnerships: Form partnerships to leverage additional marketing channels.
- Performance Analytics: Use detailed analytics to track performance and guide strategies.
Maturity Stage
Focus: Maintaining market position and optimizing operations.
Marketing Activities
- Customer Retention: Implement loyalty programs and personalized marketing.
- Brand Refresh: Keep the brand fresh and relevant with minor rebrands.
- Operational Efficiency: Optimize marketing operations for better efficiency and effectiveness.
Expansion and Endgame Stage
Focus: Sustaining growth, market leadership, and preparing for potential exits.
Marketing Activities
- New Markets: Enter new markets and refine tactics.
- Innovation: Introduce product and service enhancements.
- Exit Strategy: Plan and prepare for potential exit strategies.
Untangling the SEO Puzzle
SEO solutions are pivotal for achieving superior search engine rankings and driving sustainable growth. Our comprehensive SEO strategies encompass cutting-edge techniques such as AI-driven keyword research, advanced on-page optimization, and sophisticated link-building campaigns.
SEO for Web Development
- Website migration support
- Assistance for CMS development and revamp
- Assistance and project for server migration
- Project to optimize Core-Web-Vitals
- Assistance and project for domain migration
- Assistance for domain URL changes
- Project for multi-regional website
- Project for multilingual website
- Project for SEO e-commerce website development and maintenance
- SEO to maintain crawl budget (crawl stats)
- Support and project for schema markup activation and optimization
- SEO for company profile website
- more..
SEO Campaign
- SEO campaign for political event
- SEO project for traffic booster
- Assistance for website development
- SEO campaign for seasonal demand
- SEO project for off-page activity
- SEO project for content creation
- SEO activity to maximize vertical search, web / image / news
- SEO campaign to target specific keywords
- SEO campaign to override brand position on SERP
- SEO project to dominance search market for specific niche
- SEO campaign to target keyword ranking distributions
- SEO activity to increase number of organic keywords
- more..
Data
- SEO support for advanced analytics and monitoring
- SEO support for advanced tracking capability (martech)
- more..
Outreach
- SEO campaign for UGC (user generated content placement)
- SEO campaign to reduce negative searches (reputation management)
- SEO activity for paid placement on bloggers
- SEO activity for paid placement on online websites
- SEO campaign to tackle negative issues (defensive response)
- SEO activity for backlink hijack
- SEO campaign to create search demand
- more..
Apps / Beyond Google Search
- ASO or App Store Optimization for Apple App Store
- ASO for Google Play Store
- SEO for Wordpress
- SEO for Shopify
- SEO for Woocommerce
- more..
Platform
- SEO for Ecommerce website
- Local SEO (for Google Maps, Bing Maps, etc)
- SEO for Google Search
- SEO for Bing
- SEO for TikTok
- SEO for Instagram
- more..
Our Solutions
Our seven-stage marketing model offers a comprehensive approach to business growth. Starting with Ideation and Concept Development, progressing through Seed, Startup, and Early Growth stages, it focuses on building a solid foundation. The Growth and Maturity stages emphasize scaling and optimizing operations, while the Expansion and Endgame stage ensures sustained growth and prepares for potential exits. Each stage is tailored for strategic success.
Assessment
Deliveries
Development
Maintenance
Production
Human
Somewhere in the middle
System
MA&T The Game of The Business
Opening Game
- Brand Development
- Market Research and Validation
- Building an Online Presence
- Content Marketing
- Initial Marketing Campaigns
- Networking and Partnerships
- Customer Acquisition and Retention
- Tracking and Analytics
- Public Relations and Media Coverage
- Customer Feedback and Iteration
- Budget Management
- Building a Marketing Team
- Leveraging Technology
- USP Highlighting
- Delivering on brand promises
Middle Game
- Brand Positioning and Differentiation
- Market Research and Segmentation
- Product Development and Innovation
- Marketing Channels and Tactics
- Customer Retention and Loyalty Programs
- Performance Metrics and Analytics
- Scalable Marketing Infrastructure
- Customer Experience and Personalization
- Competitive Analysis
- Budget Management
- Positive experiences and responsible behavior
End Game
- Brand Loyalty and Advocacy
- Market Dominance and Expansion
- Innovation and Product Diversification
- Customer Experience Excellence
- Sustainability and Corporate Responsibility
- Optimizing Marketing Efficiency
- Strategic Partnerships and Alliances
- Crisis Management and Risk Mitigation
- Talent Retention and Development
- Exit Strategy and Succession Planning
- Financial Management and Profit Maximization
- Global Brand Presence
- Technological Advancement
- Meeting or exceeding customer expectations
- Fostering sense of belonging
Opening Game
- Production
- Content Production
- Creative Development
- Organic Marketing
- SEO Services
- Social Media Management
- Advertising
- Performance Marketing
- Online Review Acceleration
- Social Media Advertising
- Branding
- Brand Guidelines
- Awareness building
- Competitive Landscaping
- Brand Communication
- Outreach Program
- KOL
- Bloggers
- Online Publishers
Middle Game
- Production
- Content Production for Enterprise
- Organic Marketing
- Enterprise SEO Services
- Preventing and Monitoring Abuse
- Advertising
- Multiplatform Performance Marketing
- PPC Management Services
- Branding
- Social Listening
- Brand Strategy
- Communication
- Multichannel Communication
- Enterprise Outreach Program
- Data Collection & Insights
- Digital Intelligence
- Community Program
- Community Development
- Customer Retention Implementation & Management
- Channel Attribution
End Game
- Production
- Content Production at Scale
- Organic Marketing
- Global SEO
- Advertising
- Performance Marketing
- Branding for Enteprise
- Communication
- Omnichannel Communication
- Reputation Management
- Global Outreach Program
- Data Collection & Insights
- Channel Attribution & forecasting
- Community
- Enterprise Community Development
- Enterprise Community Program
Opening Game
Early Adopters & Production Orientation:
- Content Management System (CMS)
- Web Analytics
- SERP Analytics
Middle Game
Marketing Automation:
- Customer Data Platform (CDP)
- Customer Relationship Management (CRM)
- Digital Asset Management (DAM)
- Media Monitoring
End Game
Personalization at Scale:
- Customer Journey Management